Photo 1993,
Dr. Smudde with Swiss Manufacturers. from left to right. Henry Beiler former president Candulor A.G., Diana Beiler former C.F.O Candulor A.G.,
Dr. Roy Smudde President
Geneva Dental Inc.

In 1973 Doctor Frush began researching with Doctor Smudde, Doctor T.L. Fitzgibbons, and Doctor Alan Lowenstein on a new way to establish the proper vertical and centric relation. Doctor Frush knew that the standard way to establish vertical and centric relation, by having the patient bite into soft wax only enabled the patient to produce an acquired, and sometimes a pathologic bite. From this research he designed and began manufacturing an Intra Oral Bite Recorder called the Swissedent Ball Bearing Bite Recorder, which was a new way to establish the proper vertical and centric relation for the edentulous patient.

In 1975 Doctor Smudde moved to California to work with Doctor Frush at the Swissedent Foundation full-time. He traveled around North America lecturing and presenting the Swissedent concepts in over 22 cities in the US and Canada. During this time he continued his education and became an expert in Dental Kinesiology, Temporomandibular Joint Syndrome, and the effects a patients dental health had on their overall Medical health. In 1979 Doctor Smudde left the Swissedent Foundation to open his own private practice, but continued to lecture on the Swissedent system. In 1981 he was invited to teach at the University of Southern California to the students of the Post Graduate Department in Prosthetic Dentistry, and was later invited by the Medical Staff of the Cedar Sinai Hospital to Lecture on the Research and Findings related to Medical Dental Health Care.

Meanwhile Swissedent became one of the largest suppliers of porcelain teeth in the North America, and in 1987 Doctor Frush began negotiations with Productivity Training Corporation (PTC) in San Jose, California to sell the Swissedent Corporation. The sale of Swissedent to PTC was concluded on March 6, 1987 with conditions of the sale that Doctor Frush retained ownership of Accu-Dent Research & Development Company.

Through this sale by Doctor Frush, PTC now held the rights to the name Swissedent. In 1992 only five years after the sale from Doctor Frush, PTC lost the right from Candulor of Switzerland to sell the Swiss line of teeth and products. These Swiss teeth and products that Doctor Frush had acquired the exclusive right to in 1952 and sold under the name Swissedent were no longer available in North America. To confuse matters more PTC sold the right to use the name Swissedent to Austenal of Dentsply. Austenal began to label Kenson teeth with the Swissedent brand. These teeth were not the same quality and the end result was the sullying of the Swissedent brand name.

How to again make these teeth available in North America became an important mission for the denture practitioners using these teeth from Switzerland. One person came to the minds of all interested, and that was someone who shared the ideas of Doctor Frush, ideas that expanded far beyond the sale of denture teeth, but to change the denture industry, and to educate the denture practitioner so they could also deliver a more natural looking and better functioning dentures, and that was Doctor Roy Smudde.

So in 1993 Doctor Smudde went to Switzerland and acquired the distribution rights from Candulor for these same denture teeth originally imported and distributed by Doctor John Frush under the name Swissedent. In 1994 Doctor Smudde formed Geneva Dental Incorporated and created the trademark for these teeth under the name Geneva 2000 for distribution in US and Canada, and in that same year he established the Geneva Dental Institute, an educational facility and subsidiary of Geneva Dental to disseminate AGD approved Continuing Education on the Geneva 2000 prosthetic system, the same system using the same tools that Doctor Frush developed over twenty years ago.

Doctor Smudde has personally educated hundreds of dental professionals in the Swissedent and now the Geneva 2000 Denture System, and since 1993 under his stewardship Geneva Dental has become the second largest distributor of porcelain teeth in the US. He also has introduced practice building materials using before and pictures to the denture industry, and has helped dentist build successful and profitable denture practices using these products, tools and techniques.

Doctor Smudde is currently working as a private practitioner in Los Angeles, California, and continues to teach hands-on seminars in the Geneva Denture System. Doctor Frush is currently enjoying retirement in Solvang California.

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Geneva Dental Inc.
Based in Beverly Hills, California, Geneva Dental Inc. is at the forefront of continuing education and research in prosthetics. Founded in 1993 by Dr Roy A. Smudde, Geneva Dental Inc. distributes Geneva 2000 denture teeth and products and educates dental professionals in the Geneva 2000 Denture System.

Through AGD and CDA approved continuing education seminars at the Geneva Dental Institute in Sacramento, California, dental professionals can learn the latest advancement in complete denture fabrication and delivery.

"Our main purpose is to help the dental professional deliver the finest, most naturally esthetic and functional prosthetics possible", says Dr. Roy A. Smudde.

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Roy A. Smudde D.D.S.
President Geneva Dental Inc.

 Geneva Dental Inc.
8907 Wilshire Blvd. #101 Beverly Hills, CA.90211
Tel: (800)GENEVA-7 or (800)436-3827  Fax: (310)659-7139
E-mail: info@geneva-dental.com